A beginner's guide to starting an online business

If there’s one thing that the events of the last year have taught us, it’s that there’s never been a better time to have an online business. Whether you are an established business owner looking to move online, or are starting your brand new enterprise from scratch, it’s important to plan.

Plan to succeed

It’s crucial that you plan your approach to your online business. In today’s increasingly competitive online market, it’s not enough to simply have a fantastic idea. You must strategise how you will implement it for the best results. This means drafting a business plan for your move online, being sure to cover aspects such as identifying opportunities, outlining potential challenges or difficulties, and thinking of financial practicalities such as funding and pricing.

Crafting your internet business plan

A good way to begin is to carefully consider the nature of your business. This means having clearly set out objectives for the short, medium and long term. These objectives should be quantifiable, meaning that you will be able to measure them. A great tool for goal setting is the popular SMART system, which guides the setting of Specific, Measurable, Actionable, Relevant and Time-bound objectives, which will make an excellent focus for your enterprise.


Consider too how your online business will be structured. If you are starting entirely from scratch, it may be that being a sole trader is the best option for you, whereas larger organisations will be more suited to registering as a Limited Company. For guidance, visit https://www.gov.uk/set-up-business Look at the market that you are entering. What is the scale or scope of this market and who will be your primary competitors? Part of the process will involve identifying your target customers, and determining how you will reach them.

In practical terms, you will need to buy a domain name for your business. There are plenty of websites that can help such as select domain names at names.co.uk. Simply search ‘buy domain name’ to explore your options. This name should reflect your brand or service that you plan to offer.

It’s evident that planning is key to launching a successful online business, and with a good plan in place, you can tailor your strategy for success. Take the time for this stage of the process and you can reap the benefits online for years to come.

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