A creative and attractive store display can effectively draw customers in, promote a slow-moving item, announce a sale, or welcome a new season. If your storefront has one or more windows, then you have one of the most proven and least expensive forms of advertising at your disposal.
If your retail store is located in a mall or similar structures, your space most likely lacks windows. Don’t despair, there are still many other places throughout the store where you can build beautiful displays. Take a look at the flow of traffic in your space and take note of the areas that are focal points for customers.
There are many individuals or visual merchandising companies that you can hire in your community to dress up your windows. But if you’re looking to save a bit of cash, these tips can help you create your own attractive retail store display:
Visual Display Tool Box
Before designing a product display, put together a visual display tool box to keep on hand. By having all of these items in one location, you’ll save plenty of time in actually preparing the display.
* Scissors, stapler, double-sided tape, pins
* Hot glue sticks and glue gun
* Mono filament fishing line
* Tape measure
* Razor blade/utility knife
* Hammer, nails, screwdriver, screws
* Notepad, pencil, marker
* Signage, sign holders
* Glass cleaner/paper towels
* Props (non-merchandise items)
Take your time when planning the display. Consider what you want to accomplish, develop a budget and determine a central theme. You may even want to sketch your display on paper first. Gather your visual display tool box, the merchandise and any other props. Make sure that all the materials and the location are clean. Choose a slow time of the day or build the display when your store is closed.
Elements of Effective Visual Merchandising
* Balance – Asymmetrical is better than symmetrical balance when it comes to displays.
* Size of Objects – Place the largest object into display first.
* Color – Helps set the mood and feelings.
* Focal Point – Where product and props/signage and background come together.
* Lighting – Should accent focal point, if possible.
* Simplicity – Less is more so know when to stop and don’t add too many items.
Once the display is finished, add appropriate the signage. Take photos and keep a record of the product sales when it’s on display. Save your information in a file folder for easy reference. By documenting its success, you can re-create the display next year. If it’s a flop, then you will know not to repeat the same mistakes.
Like any other aspect of retailing, creating an attractive display takes a little skill and lots of trial and error. As your store changes, so will your opportunities for visual displays. Keep working at designing eye-catching and innovative displays to make your retail store more profitable through visual merchandising.